It is difficult to find good fresh produce on the Upper East Side. Even the bad rotten produce is expensive. Not to mention the fact that you then need to lug it home (ah, for those who live in suburbs, you don' t know how good you have it. Try carrying a gallon of milk, a head of lettuce, some meat and eggs several blocks uphill.)
Thus, we're actually considering ordering our groceries online. Yes, it's true. Viva la FreshDirect.com! Check out the website... it's actually pretty cool. And delivery costs $4.95 for all your groceries, delivered as soon as next day morning and as late as 11pm at night (for those who work late.) For good produce at decent prices (and having them delivered to your door at a convenient hour), I think it's a New Yorker's* dream come true.**
*Ok, ok. If you live on the Upper West Side, there's Fairway Market - which, rumor has it, has both fresh and cheap produce. (Doh!) Bet FreshDirect doesn't deliver in their neighborhood often.
**And no, I'm not getting kickbacks for this post. Though I wouldn't be opposed to it... *hint, hint.

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